Folder style booklet.
Many variations in design and color.
Picon.
Pap.cig Gascard.
(Paris).
French advertising booklet advertising Picon, a caramel-coloured, flavoured apéritif, which traditionally accompanies beer in n the east and north of France. It is made from a base of fresh oranges which are dried and mixed with a solution of alcohol which is distilled.
apprecie dupuis 1837.